How to Market Your Games Without Busting Your Budget

As an independent  game developer (https://en.wikipedia.org/wiki/Independent_video_game_development) , it can be quite difficult to get your games noticed, especially with thousands of new games emerging almost on the daily. Some might be willing to bust their budget doing an extensive amount of marketing to get their games seen. If you don’t have that kind of budget, however, do not worry! Down below we are giving you a few ways to market your games that are completely free. Check them out!

1. It’s all about the visuals

You need to create an Icon, screenshots, and game trailers that grab people’s attention and that are visually appealing. It’s the simplest thing we can do to make sure our games stand out among other games in the market. Keep your icon simple, but eye-catching. For your screenshots, make sure each screenshot features the highlight of your games’ best features. And, for the trailer, make sure it captures what your game is about and also the best part of your game. Evoke people’s curiosity with the icon, and make people want to play your game through the screenshots and the trailer.

2. Create a Dedicated Website for Your Game

Create a special website, blog, or social media page for your games. This is the place where you can gain followers and attract future players. Use this site to give complete information your games, post new updates, and information on what you’re currently working on. Upload content regularly to maintain engagement with your existing followers.  You can also include some call to action. Ask some of your followers to share your post.

3. Reach out to game press or influencers

Don’t hesitate to reach out to game press or influencers they will gladly promote your game if they think your game has what it takes. But first, you need to make proper press kits and press releases to be sent out to game press.

For your press kits (https://en.wikipedia.org/wiki/Press_kit) , make a good trailer and take a lot of high resolution screenshots. Think of your press kits as your game’s portfolio that you will show to the game press and influencers. Pick the best screenshots and clips to be put on your trailer. For your press release (https://en.wikipedia.org/wiki/Press_release) , make it clear and concise. The press is too busy to look at a long-winded press release.  There are a lot of examples of good press releases on the internet. Follow the format, and make sure you have included all the important points about your game that you want to share.

When you’re ready with your press kits, you can contact game press, or YouTube influencers. Tell them about your game and ask them kindly to cover it.

4. Go on Forums and Social Media

Finally, you need to be social. Let people know about your game’s existence by posting on forums and groups, such Facebook’s gaming groups, reddit, or other popular gaming forums. Clearly explain about your game in your post. Tell them about its features and maybe your developing process. Remember, don’t just simply ask them to play your game without giving them a solid reason why your game is worth checking out.

 

Those are a few tips and tricks on how you can market your game! This proves that good marketing doesn’t always require a large budget.

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